Having lived and worked throughout Southeast Asia, soaking up the rich cultures and diversity, I developed the ability to quickly decipher and engage with my environment. I bring this dynamic understanding to Qualified Leads, where diving into each client’s market is a chance to learn what drives the target audience and shape the product’s pitch towards their desired transformation.

I believe the truth lies in the data and that eventually, those insightful gold nuggets will arise through creative testing and analysis. Equipped with a BSc in computer science and chemistry from the University of Auckland, I apply my scientific background to digital marketing pragmatically. I utilize technical tools and automation to conduct market research, testing, and lead generation in an efficient, insightful, and scalable process.